In 1997, long before luxury sneakers became fashionable, Prada recognized the category’s potential for what it called the “America’s Cup.” Sneakers are born out of personal passion and entrepreneurial intuition intertwined.
The lines between luxury fashion houses and sportswear brands have blurred somewhat over the past few years, especially when it comes to footwear design. But make no mistake: this is a relatively recent phenomenon. Not so long ago, it was easy to discern a luxury brand’s designs from a sneaker collection due to the almost universal use of materials or shapes.
Of course, there are exceptions to this rule – Prada is one of them. Prada has a long history in sneaker design, dating back to the cool luxury sneaker craze that started about five years ago.
They have appeared in a series of exhibitions, including the 2003 exhibition “Italian Creative Theater 1950/2000” curated by architect Gae Aulenti in New York, and the recent “Playground – Design of Sneakers” exhibition at the museum des Bordeaux, France Arts Decoratifs.
Originally known by its product code PS0906, the Prada “America’s Cup” – as consumers call it – debuted in 1997 as part of the Linea Rossa technical line of performance apparel and accessories, not to be confused with the Luna Rossa collection, Named after Prada’s sailboat.
Prada Cloudbust Thunder sneaker
Prada Cloudbust Thunder Knit sneaker in white
Prada Cloudbust Thunder Knit sneaker in white Features:
Prada Cloudbust Thunder Knit sneaker Featuring a round toe, a lace-up front fastening, a ribbed rubber sole and a rubberized logo patch at the back.
These lace-up sneakers are made from cotton with rubber inserts and a ridged rubber sole.
composition and details: cotton, rubber
Inside: cotton, calfskin
Season: Spring/Summer 2020
Sizing and Fit
Size Type: IT
Prada Mechano suede Leather sneakers black
Prada Mechano suede Leather sneakers black Features:
Crafted in a two-tone Mechano leather, mesh and suede, this Prada number is both stylish and functional. Set on platforms, they come with lace detailing, velcro straps across the vamps and cushioned openings that make it easy to slip them on and off.
Condition: new with box.
Type: low-top sneakers.
Applications: logo detail, reinforced eyelets.
Closure: hook-and-loop closure, laces.
Pattern: two-tone pattern.
Sole: removable insole, rubber sole.
Toe: round towline.
Made in Italy.
PRADA PRAX-01 Leather Sneakers
PRADA PRAX-01 Leather Sneakers Features:
Prada’s PRAX-01 is a serious contender for the new sneaker style du jour and is the future of choice for true fashion lovers. It’s been made in Italy from black quilted leather and has a sturdy white rubber sole with pale pink trim. Wear yours with the brand’s nylon slip dress for an editor-approved look.
Sole: Leather Insole, Rubber Sole, Round Toe, Lace Up
Designer Color Name: Black
Prada Macro leather sneakers
Prada Macro leather sneakers Features:
Let Prada add some sparkle to your weekend look with these Macro sneakers. The upper is crafted from white calfskin leather with a contrasting triangular logo signature and tonal logo embossing at the heel. Cushioned rubber sole provides comfort with every step.
Sole: leather insole, rubber sole
made in Italy
Designer Color Name: Bianco/Nero
Comes with a box
Size and Fit